Growth Marketing Specialist

We’re looking for a data-driven Growth Marketing Specialist to join our multifaceted
“people-and-planet first” platform, Facedrive. The Growth Marketing Specialist will be
responsible to drive customer growth across paid media channels for our strategic markets in
Canada. This is a great opportunity to demonstrate your campaign planning, development, and
execution skills to deliver business goals for Facedrive’s multiple verticals.

What You’ll Do :

• Both analytical and imaginative, you will understand performance data and gain insights to optimize paid media strategies while coming up with creative ways to reach our target audience in strategic markets
• Lead campaign launches, optimization, and reporting inclusive of creative, campaign setup, audience targeting, and budget management. Platforms include website, social and digital media, email, search, display and more
• Work with in-house marketing, operations and business development teams to optimize media buying in effort to hit growth targets while being conscious of cost
• Brainstorm and execute creative campaigns to increase followers, engagement and drive website traffic and conversions
• Actively evaluate the effectiveness of the campaign against KPIs to maximize ROI and implement effective strategies with clear recommendations for future campaigns (direction, tactics, timeline, budget, etc.)
• Monitor and review digital traffic using analytics and provide recommendations on data regarding campaign performance, SEO, UX and conversion goals
• Develop and implement testing strategies to improve performance including creative/copy A/B testing, incrementality testing, audience segmentation, ad placements, and retargeting strategy to maximize full-funnel performance.

What You’ll Need :

• Ability to work as a self-starter in a fast-paced work environment
• Qualification in marketing/communications/digital advertising
• At least 1-2 years of experience managing digital campaigns, especially in the B2C niche
• Experience implementing SEO and using online advertising solutions such as Google Adwords and Facebook Ad Manager
• Previous experience managing large marketing campaign budgets
• Local market knowledge of the Canadian consumer and regional differences
• Strong reporting and Excel skills with experience building pivot tables, multi-function formulas and graphs and basic SQL
• Superb written and structured communication skills
• Analytical and problem-solving skills, with strong attention to detail
• Collaborative approach to working with a diverse group of internal team members and vendors/partners

About Facedrive

Facedrive is a multi-faceted “people-and-planet first” tech ecosystem offering
socially-responsible services to local communities with a strong commitment to doing business
fairly, equitably and sustainably. As part of this commitment, Facedrive’s vision is to fulfil its
mandate through a number of services that either leverage existing technologies of the
Company or project synergies with existing lines of business.

Facedrive’s service offerings include its: (i) eco-friendly rideshare business, Facedrive
Rideshare; (ii) food delivery service, Facedrive Foods; (iii) electric and hybrid vehicle
subscription business, Steer; (iv) contact-tracing and connected health technology services,
Facedrive Health; (v) e-commerce platform, Facedrive Marketplace; and (vi) e-social platform,
Facedrive Social. For more about Facedrive, visit www.facedrive.com.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company,
industry, and cities. That’s why we hire and cultivate diverse teams of the best and brightest
from all backgrounds, experiences, and perspectives. We believe that true innovation happens
when everyone has room at the table and the tools, resources, and opportunity to excel.

Head Office Location

100 Consilium Place, #401, Scarborough, ON M1H 3E3

• Marketing